About Step One AU
Shopping for underwear was a real pain in 2017 – we all felt it with department stores, horrible gifts; you could never find your favourite pair. Most guys didn’t give it much thought, but considering we spend over half our lives in them, it was time for a change. Wearing holey undies like a slice of Swiss cheese from 2013? Not cool! That’s when Step One stepped in to revolutionise the underwear game for men. The success was so epic that in 2020, we thought, why should guys have all the fun? Enter our women’s range, because everyone deserves comfy undies.
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